12 Hertzel Rosenblum Street,
Tel Aviv,
Israel,
69379,
Tel Aviv District
Perfect
7.9
5.9
/10
3.6
/5
“The beach's proximity made my stay truly lovely!”view full review
Location
Play Hatzuk Beach is positioned right on the shores of Tel Aviv's Mediterranean coastline. This beachfront location offers easy access to both the dynamic attractions of the city and a relaxing sandy beach experience. Guests can enjoy nearby landmarks such as the Tel Aviv Port and Hayarkon Park.
Accommodations
The hotel offers over 250 spacious guest rooms, many of which have private balconies facing the sea. Each room is equipped with modern conveniences, ensuring comfort during the stay. The elegant décor reflects the vibrant surroundings and provides a peaceful retreat.
Dining
On-site dining includes an inviting restaurant serving a diverse menu that showcases local and international cuisine. The hotel's bar provides a relaxed atmosphere for enjoying cocktails and refreshments. Room service is also available for added convenience.
Wellness
Play Hatzuk Beach features a comprehensive wellness area, including a well-equipped fitness center. Guests can also unwind by the outdoor swimming pool, providing picturesque views of the beach. Spa treatments are available to enhance relaxation.
Business Facilities
The hotel provides a fully equipped business center for corporate travelers, accommodating various meeting and conference needs. Event spaces are available for both small and large gatherings. High-speed internet access is provided throughout the property.
Highlights
Location: Beachfront access to Tel Aviv's vibrant scene
Rooms: Over 250 spacious guest rooms
Dining: On-site restaurant with local and international cuisine
Wellness: Outdoor swimming pool & fitness center
Business: Fully equipped business center
View all
Select your room type
The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Play Suite Sea View
2 persons
45 m²
1 King-size bed
Play Suite
2 persons
45 m²
1 King-size bed
Air conditioning
room details
Price and Room Availability Calendar
Check availability and prices for your dates now!
Getting around
A guide to all available transportation options
City Centre
Tel Aviv
5.9
km
Airports
Ben Gurion (TLV)
31.8
km
Haifa (HFA)
91.3
km
Train
Tel Aviv - University train station
4.1
km
Facilities
Experience a variety of amenities at the boutique hotel, crafted to ensure your comfort and unforgettable moments
Delicious Breakfast Experience
“I was truly impressed with the breakfast here. The head of the dining room was incredibly attentive, making a special omelet for my husband while also engaging with other guests, including their children. It really set a positive tone for our day.” view full review
Modern and Comfortable Rooms
“The room I stayed in was wonderfully modern and equipped with numerous amenities. I particularly loved the fresh scent of the sheets as I went to sleep, which was a small yet nice detail that made my stay even more enjoyable.” view full review
Cozy and Relaxing
“Each room was spacious and very well-maintained. I appreciated the comfort it provided, allowing me to truly unwind and relax after a long day. The quality of the room made a significant difference in my overall experience.” view full review
Refreshing Poolside Relaxation
“Although I didn't have time to take a dip, the pool area looked inviting and perfect for spending a relaxing day soaking up the sun. It was clear that guests enjoyed this leisure space during their stay.” view full review
General
No smoking on site
Free Wi-Fi
Free parking
Safe deposit box
VIP check-in/ -out
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
Security
Luggage storage
Lift
ATM/Cash machine
Fire extinguishers
Sports & Fitness
Fitness centre
Services
Paid airport shuttle
Laundry
Dry cleaning
Wake up service
Business
Fax/Photocopying
Children
Cots
Baby pushchair
Facilities for people with disabilities
Toilet for disabled
Bathroom for disabled
Spa & Leisure
Beach access
Beach umbrellas
Public Bath
Room features
Air conditioning
Heating
Separate dining area
Terrace
Garden furniture
Ironing facilities
Sofa bed
Bathroom
Bath/ Shower
Slippers
Toilet
Media
Flat-screen TV
Show more
Location
12 Hertzel Rosenblum Street,
Tel Aviv,
Israel,
69379,
Tel Aviv District
Map view
12 Hertzel Rosenblum Street,
Tel Aviv,
Israel,
69379,
Tel Aviv District
City landmarks
Park
Yarkon Park
4.3
km
Museum
Museum of the Jewish People at Beit Hatfutsot
3.1
km
Landmark
HaTzuk Beach
760 m
Landmark
Botanical Garden
1.3
km
Landmark
Mofet Institute
810 m
Beach
The Cliff Beach
720 m
Landmark
Lev Mandarin
810 m
Public Building
The Institute for Intelligence and Special Operations
1.2
km
Landmark
Lake
1.4
km
Shopping Area
Schuster Center
1.8
km
Landmark
Herzliya Light
2.7
km
Landmark
Cinema City Glilot
1.5
km
Landmark
Luna Park, Amusement Park
4.1
km
Theatre
Rozin Center
1.8
km
Beach
Tel Baruch Beach
2.2
km
Landmark
Tel Michal
2.4
km
Museum
Eretz Israel Museum
4.1
km
Museum
Palmach Museum
3.9
km
Landmark
Afeka Caves
3.0
km
Landmark
Steinhardt Museum of Natural History
3.2
km
Landmark
Business Area Herzliya
3.1
km
Landmark
Intelligence Community Memorial Monument
2.5
km
Landmark
Reef Diving & Surfing Club
3.1
km
Landmark
Herzeliya Pituach Business District
3.1
km
Landmark
Geography
2.5
km
Landmark
Rav Hen
2.7
km
Landmark
Ijlil al-Qibliyya
3.0
km
Landmark
Happening
3.0
km
Museum
Tel Aviv Museum of Art
6.9
km
Nearby
HaTzuk Beach
760 m
Beach
The Cliff Beach
720 m
AMIT Technological college
770 m
Avshalom Institute
790 m
Lev Mandarin
810 m
Lewinsky college
840 m
Restaurants
Turkiz
580 m
Rehov Herzl Roznblum 6 Sea and Sun Complex
Espresso Bar
810 m
21 Yunizman St
Gelateria Grinberg
1.5
km
Rehov Uri Tsvi Grinberg 25
Reviews and Ratings
Feedback from previous guests about their experience.
Guest reviews
5.0/10
based on 5 reviews
4.5/5
based on 592 reviews
7.9
7.9/10 based on 176 reviews
#56 of 117 hotels in Tel Aviv based on Tripadvisor
Larry
United States,
March
2025
8.6/10
I had a fantastic stay at the hotel! The service was top-notch with attentive staff making sure my experience was enjoyable. The breakfast was delicious and plentiful, and the swimming pool area was beautiful and peaceful. However, the reception service could use some improvement, as it felt a bit unfriendly at times. Overall, great value for money with wonderful amenities and comfortable rooms.
Rooms
9.0
The rooms were spacious, stylish, and well-equipped, making it feel like a home away from home.
Service
7.0
The service was generally kind and helpful, but the reception could improve their efficiency and friendliness.
Location
8.0
The hotel is ideally located close to the beach, providing easy access to the sea, though it's slightly far from the city center.
Dining
9.0
The breakfast offered a rich variety, and everything was tasty, making mornings delightful.
Facilities
10.0
The swimming pool was large and well-maintained, offering a relaxing environment.
Jim
United States,
February
2025
7.4/10
I had a wonderful experience at this hotel with fantastic staff, and the beachfront location was just beautiful. The rooms were a bit disappointing due to maintenance issues, which created a less comfortable atmosphere, and the service could improve in professionalism and clarity regarding additional fees. However, the breakfast was exceptional, and the proximity to the beach made my stay enjoyable despite the few drawbacks.
Rooms
6.0
The rooms were not ideal; they felt damp due to the air conditioning issues, and I noticed some wear and tear like holes in the sheets and dusty windows. It could use a thorough cleaning.
Service
7.0
While the staff was friendly, there were issues with hidden fees that weren't clearly communicated. It felt unprofessional at times, as they tried to charge us extra without proper explanation.
Location
8.0
The hotel is in a great spot, just a short walk to a beautiful beach, though it is a bit isolated from the city center, requiring taxis to get around.
Dining
9.0
The breakfast was sumptuous and a highlight of my stay, offering a variety of delicious options.
Facilities
7.0
The facilities were nice overall, but I didn't get to fully enjoy them due to the room issues.
John
United States,
November
2024
7.0/10
My stay at the hotel was pleasant, with the added bonus of being so close to the beach. However, the experience had its ups and downs. The location was ideal for those looking to relax away from the hustle and bustle, yet it lacked nearby shops and restaurants. The pool was a highlight, but the overall dining experience left something to be desired. I appreciated the spacious room and amenities, though some features could use a refresh.
Rooms
7.0
The rooms were spacious and equipped with coffee machines and refrigerators, adding a nice touch. However, cleanliness could improve as there was dust on the lamps.
Service
8.0
Service was generally good, with staff being accommodating and helpful during our stay.
Location
6.0
The hotel is located a short walk from the beach, making it ideal for a quiet getaway, but it's quite distant from shops and restaurants in the area.
Dining
5.0
The breakfast was rather simple and didn't meet my expectations for what you'd expect at a boutique hotel, which was a bit disappointing.
Facilities
9.0
The pool area was lovely and well-maintained, making for a great spot to relax.
Charlotte
United States,
October
2024
8.2/10
My stay at this hotel was mostly enjoyable; the room was very comfortable and spacious, and I loved the big pool area just a short walk from the beach. However, I had a frustrating experience with the staff when it came time to check out, as they attempted to charge me additional unexplained fees. Overall, great amenities, but the service left something to be desired.
Rooms
9.0
The room I stayed in was spacious and very comfortable, making it feel like a home away from home.
Service
5.0
Unfortunately, the service was not ideal. The staff was unprofessional and unhelpful when it came to resolving issues with hidden fees.
Location
9.0
The location is quite nice, just a 3-minute walk to the beach, making it convenient for enjoying the sea and sun.
Dining
10.0
Breakfast was one of the highlights, with a wide variety of delicious options and attentive service.
Facilities
9.0
The pool area is large and well-maintained, with plenty of chairs available for guests.
Charles
United States,
September
2024
8.2/10
I had a lovely stay at this all-suite hotel which offers a great blend of comfort and style. The rooms were spacious and well-maintained, and the pool area was truly a highlight. However, I did encounter some issues with the reception staff who seemed bothered, and the breakfast, while rich, could have offered more variety. Overall, it's a beautiful place close to the beach with a few service hiccups.
Rooms
10.0
The rooms were spacious and kept very clean, with a kitchenette and a fantastic view from the balcony.
Service
6.0
While most staff were friendly and welcoming, I had a mixed experience with the front desk who could be more helpful.
Location
9.0
The hotel is set in a quiet area yet conveniently close to the beach, making it perfect for a relaxing stay.
Dining
7.0
Breakfast was enjoyable but could benefit from more variety; it was rich, yet I expected a bit more for the price.
Facilities
9.0
The pool area was beautiful, large, and relaxing, making it a great place to unwind.
Interested in seeing the Exclusive Early Booking Rate?
Unlock exclusive rates now!
Check Rates
Property information and rules
Check-in
from 15:00-23:00
Check-out
until 11 am
Guest Parking
Public parking is possible on site at ILS 50 per day.